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With over 377.5 million registered users, OnlyFans is one of the most significant players in the adult content subscription industry. Total gross transactions on the platform reached $7.2 billion in 2024, up 9% from the previous year.
So, how many creators are on the platform?
OnlyFans has a huge number of creators. By the end of 2023, OnlyFans statistics say there were 4.1 million creators on the platform, a 22.2% year-on-year increase. The figure continues to grow, as seen in February 2025, when approximately 179,000 creators submitted requests to join the platform.
Within the last few years, OnlyFans has positioned itself as more than an adult content subscription platform. It’s now regarded as a digital subscription platform with services including fitness, cooking, music, and other SFW categories. The following section further explores the platform’s growth trends, earnings, and demographics.
Key Stats at a Glance
- 377.5 million registered users as of end of 2024
- 4.6 million creators as of end of 2024
- $7.2 billion in gross revenue in 2024
- $5.8 billion paid out to creators in 2024
- Top 1% of creators earn 33% of all platform revenue
- OnlyFans takes a flat 20% commission on all transactions
OnlyFans Platform Overview and Growth Statistics
OnlyFans was launched in 2016 as a subscription-based social media platform by British entrepreneur Tim Stokely. The platform spent its early years building infrastructure before entering an explosive growth phase, which saw its user counts and earnings skyrocket.
Early growth phase (2016 to 2019)
OnlyFans used the first three years to quietly establish itself as a major adult content subscription platform. By 2019, the platform had approximately 13.5 million registered users and around 348,000 creators. Annual revenue sat below $250 million while net revenue was $49.9 million, which was quite impressive when compared to alternative platforms.
Pandemic acceleration (2020 to 2021)
OnlyFans had its growth surge during the COVID-19 lockdown. Due to a worldwide shortage of on-site jobs, the platform saw a rise in the number of creators from 348,000 to 1.61 million, a 363% increase between 2020 and 2021.
User growth followed a similar jump. OnlyFans ended 2020 with roughly 85 million registered users, then more than doubled to 188 million by the end of 2021.
Post-2022 stabilization or expansion
Since the growth surge during the pandemic, OnlyFans has experienced steady growth in all metrics. The platform had 305 million registered users and 4.1 million creators by the end of 2023. In the same year, OnlyFans processed $6.6 billion in gross transactions, with creators earning $5.3 billion of that total.
OnlyFans investors have also benefited from this consistent growth in earnings. According to Bloomberg, Leonid Radvinsky, who acquired a 75% stake in 2018, received $338 million in dividends in 2022 alone. As of 2021, he has earned more than $1 billion in dividends.
OnlyFans is now estimated to be worth upwards of $5.5 billion, according to recent reports about a potential sale to an investor group.
OnlyFans User Statistics and Demographics
OnlyFans user stats are necessary data for creators and agencies looking to scale. They help you determine user demographics, like age, location, and online hours.
Who uses OnlyFans?
According to filings from Fenix International, OnlyFans had 377.5 million registered users by the end of 2024. This shows a 24% increase from the 305 million users reported at the end of 2023.
Monthly traffic has also consistently increased, as the platform recorded approximately 468 million monthly visits by December 2024.
OnlyFans leans towards the young and tech-savvy demographic, as a significant portion of the website traffic is from users between the ages of 18 and 34. For example, 36% of the monthly traffic was from users between the ages of 25 and 34 in February 2025 — meaning most users are in their peak spending years and respond well to personalized, conversational content.
In contrast, only 10% of the users are between 45 and 54 years old.
The age distribution suggests that OnlyFans appeals more to digital-savvy users who are more comfortable with subscription models. For creators, it means creating content that appeals more to the younger demographic.
OnlyFans' subscriber base is overwhelmingly male, as 79% of monthly traffic comes from male users. The gender imbalance exists because women make up 70 to 84% of content creators on the platform.
Where are these users located?
The United States dominates the list of top monthly visits. According to Statista, the U.S. made up 130.63 million of the monthly traffic in September 2025. The United Kingdom comes in a distant second with 23.74 million visits during the same month. Users in Mexico and Germany made up 15.6 million and 13.6 million visits to the platform, respectively. OnlyFans also receives significant traffic from countries like Brazil and Canada.
Note that monthly traffic is gradually evolving. For instance, other regions had a higher growth rate in the number of registered users than the U.S. in 2025. In the same year, the U.S. user count only grew by 2%, while Mexico and Asia saw a 19% and 28% growth, respectively.
How much do users spend?
Average spending varies widely. While casual users may spend $15–$25 per month across multiple creators, a small percentage of high-value fans drive the majority of revenue through tips and PPV purchases.
However, it’s quite difficult to determine the average subscription price. Most successful creators use tiered pricing or hybrid models that combine subscriptions with PPVs, thus making it impossible to calculate the statistic.
How Many OnlyFans Creators Are There?
As of December 2023, there were 4,118,000 creators on OnlyFans. The figure has consistently increased, as the platform revealed that 195,000 creators had submitted applications in February 2025.
To put this figure in context, the creator count grew by 22.8% between 2022 and 2023 alone. This means the number of creators is projected to have surpassed the 5 million count as of February 2026.
Now, this is where it gets interesting: the user growth rate has consistently outperformed the rate at which creators are joining the platform. OnlyFans recorded a 24% year-on-year increase in user growth between 2023 and 2024, which is slightly higher than the creator count growth rate.
This means the ratio of creators to total users has slightly decreased, which can increase earning potential, but only for creators who can capture attention and convert traffic effectively.
So, what does this mean for competition?
First, the demand for quality content rises as more users sign up on the platform. However, competition is slightly skewed towards creators with larger followings or visibility on the platform. So, new creators would rely heavily on marketing on external tools like Reddit and Twitter. They could also consider diversifying into less-explored niches to capture a niche audience.
OnlyFans Earnings Statistics
Beyond the media hype, OnlyFans earnings statistics paint a different story. The stats reveal that only a tiny fraction of creators earn the vast majority of revenues, while others earn modest income.
OnlyFans generated $6.63 billion in gross revenue and distributed $5.3 billion to its creators in 2023. More recent estimates suggest the platform may have paid more than $20 billion since it launched.
However, the earnings are not evenly distributed, as the top 1% take home a huge chunk of the total earnings. Top creators can earn up to $100,000 per month in tips and PPVs alone.
For example, Sophie Rain, a top creator, publicly revealed that she earned over $101 million lifetime on the platform (self-reported).
The estimated average earnings are around $180/month, though the median is likely much lower due to income inequality. To put this in context, let’s use these stats to outline the income inequality on OnlyFans:
- The top 1% of creators earn 33% of all platform revenue. This means the top 1% received $1.75 billion out of the 5.3 billion total payout in 2023.
- Creators in the bottom 50% earn less than $100 monthly. In fact, this was the case for about 2 million creators in 2023.
So, what drives earnings, and how do some creators earn so much?
Keep in mind that only 40% of creator revenues come from monthly subscriptions, with the remaining 60% coming from single purchases such as PPVs and tips. OnlyFans takes a 20% commission on all transactions, while creators retain the remaining 80%. The commission rate is constant, irrespective of the creator’s earning level.
OnlyFans Revenue and Business Model Statistics
OnlyFans processed $7.2 billion in gross transactions (GMV) in 2024, up 9% from $6.63 billion in 2023. After paying creators, the net platform revenue was $1.4 billion. Pre-tax profit for the year was $684 million, up 4% from the previous year.
According to the Economic Times, OnlyFans generates $37.6 million in revenue per employee, making it one of the most profitable businesses in the world. This figure far exceeds global corporations like NVIDIA ($3.6 million per employee), Apple ($2.4 million per employee), Meta ($2.2 million per employee), and Alphabet ($1.9 million per employee).
The platform is able to stay profitable and increase earnings by using a revenue-sharing business model. It takes a 20% commission on all transactions, including monthly subscriptions, PPV content, DMs, and tips. In this business model, the commission rate is constant, irrespective of the creator’s earnings.
Besides the revenue-sharing model, the increasing number of creators has also contributed to the platform’s growth. There’s a direct correlation between upticks in revenues and the number of registered creators. For example, the number of creators went up by 365.5% between 2020 and 2021. Likewise, the platform saw a 65.4% increase in revenue within the same timeframe.
Leonid Radvinsky, the current owner of OnlyFans, acquired a 75% stake in the company and has earned up to $1.8 billion in pre-tax dividends since 2021.
Note that OnlyFans’ business revenue-sharing model is also used by competitors, like Fansly and Patreon. However, these competitors do not have a fixed commission rate. For example, Fansly takes between 5% and 12% commission based on the creator’s category.
Key OnlyFans Trends and Market Insights
OnlyFans has come a long way since the pandemic boom. The stats show a business that is evolving in response to market pressures and creator strategies. Here are some of the significant trends shaping the platform:
Growth in niche categories
Did you know that the feet pics niche alone is estimated to generate over $1 billion per year?
That stat is not a fluke, as there's been a gradual shift from NSFW content niches to SFW. Cosplay creators enjoy 25% higher retention rates than most creators in adult niches. Non-adult niches like fitness and cooking are gradually growing and taking up more space each year. For example, fitness content now represents 12% of non-adult niches, while ASMR content has an average 40% tip rate in comparison with other niches.
Increase in agencies or management firms
These firms basically help creators to better manage their accounts. Agencies now oversee creators similarly to how talent agencies manage actors, taking care of everything from scheduling their shoots to handling marketing efforts. In addition, this trend has also given rise to a whole new job description called “chatters.”
Chatters help to handle DMs for creators and can earn between $750 and $1,000 per month in lower-cost regions, and $1,500 to $4,000+ in the US and UK.
The job role requires more than casual conversations, as chatters are required to meet performance and sales targets.
For accounts with high message volume, many agencies and creators rely on AI chatter tools to handle the load.
Shift towards non-adult niches
OnlyFans continues to deliberately push into non-adult niches. It now actively recruits creators from cooking, music, fitness, and lifestyle niches. An example is OnlyFans' recent partnership with Winter Olympics athletes in 2026. The platform invited fans to follow their journeys and BTS content on the platform. While 70% of the creators are still in the NSFW niche, the next few years might bring in more exposure to less-popular niches. Also, this shift is fast becoming a necessity since the adult content niche has become more of an inconvenience to investors and potential buyers.
Mobile vs desktop usage trends
OnlyFans has never had a mobile app for its core content due to app store restrictions on adult material. However, users mostly access the platform via mobile browsers. Case in point: 89% of OnlyFans traffic in Brazil comes from mobile browsers.
What These OnlyFans Statistics Mean for Creators and Agencies
According to stats, the competition is fiercer, earnings are not evenly distributed, and there’s still space for more growth as a creator or agency.
About 5 million creators are now competing for attention, while only a fraction takes home meaningful income. The top 1% captures 33% of all earnings, so the earning pot is smaller for new creators. One way to maximize earnings is to focus more on less-explored niches, external marketing, and custom content, and keep an eye on OnlyFans analytics to optimize your strategy.
Another solution is to target the international market, as it's rapidly expanding. So, consider developing content tailored to specific locations and adjusting your online hours to align with your target audience's time zone. These stats also show that creators and agencies must create systems to adapt and thrive on the platform.
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