Scaling Traffic Without Scaling Chatters

Challenge

A large US-based agency had mastered the art of driving traffic. Their funnel could bring in thousands of new fans every single day. But revenue didn’t keep up with the traffic. The issue was structural: when traffic spiked, there weren’t enough chatters to handle the surge, and during quiet periods, chatters sat idle. This mismatch created inefficiency, limited growth, and left a lot of money on the table.

Solution

The agency made a bold move: they connected Izzy, Supercreator’s AI chatter, in a single day. Izzy was set to automatically engage with all new fans and anyone spending less than $15. She greeted them instantly, sold low-cost content bundles, and warmed them up. Once a fan purchased one or two items, Izzy passed them directly to the human chatters.

That single change flipped the dynamic. Instead of chatters wasting time on non-spenders or endless small talk, every human conversation was with a qualified buyer. The chatter team size didn’t change at all, but their efficiency skyrocketed because Izzy filtered and monetized the long tail of fans before they ever reached a human.

Results

• Daily revenue jumped from $17,000 to $27,000 literally overnight
• Chatters handled the same number of conversations, but only with proven spenders
• The agency could now scale traffic without worrying about chatter coverage
• Peaks and valleys in fan volume no longer created chaos - Izzy smoothed it out instantly

Takeaway

For this agency, Izzy was a one-day fix that unlocked immediate scale. By automating fan qualification and first sales, they maximized the value of their existing chatter team. More traffic no longer meant more chaos - it meant more revenue.