PornHub’s New Power Move: UViU Rises as OnlyFans’ Competitor
In a bid to further solidify their grasp on the content creation market, PornHub, the premier adult entertainment online platform, recently unveiled UViU (released formally on August 8th, 2023), its latest brainchild designed to empower creators to monetize their content in a brand new way.
In a bid to further solidify their grasp on the content creation market, PornHub, the premier adult entertainment online platform, recently unveiled UViU (released formally on August 8th, 2023), its latest brainchild designed to empower creators to monetize their content in a brand new way. Pronounced “you view,” UViU is anticipated to be a game-changer in the premium fan platform arena, showcasing itself as a direct competitor to the likes of OnlyFans.
Introduction to UViU: PornHub's Latest Offering
UViU, which softly rolled out last month in July 2023, promises creators a comprehensive toolset for their entrepreneurial needs – from selling videos, creating paid channel subscriptions, receiving tips, to even monetizing direct messages. Its design comes courtesy of MindGeek, following thorough consultations with the creator community. The goal? A platform that assists creators in diversifying their income streams, amplifying their earnings, and attracting substantial traffic to their premium content.
UViU and Modelhub: A Power-Packed Combo
Notably, UViU shares a strong symbiotic relationship with Modelhub, another gem in PornHub’s crown launched back in 2018. Modelhub, essentially a marketplace for adult models to vend and share original content, boasts of utilizing PornHub’s staggering daily traffic, tallying up to 90M+ visitors. The synergy is evident: by logging into their PornHub account, creators can seamlessly sync it with UViU, consolidating video management for both platforms under a singular dashboard. Furthermore, UViU mandates IDs and consent forms for every co-performer, ensuring that the content meets safety and consent standards before it’s approved and published.
Jenny Blighe, the 2018 AVN Favorite Indie Clip Star, expressed her enthusiasm for the platform. She mentioned the enormous daily traffic Pornhub garners and how it liberates her from marketing across numerous platforms. With such endorsements, UViU seems poised to attract a significant user base.
The Grand Vision: Empowering Creators
A representative from PornHub elucidated the company’s rationale for creating UViU, underlining the intent to help creators “diversify their income, increase their earnings, and direct massive traffic to their more exclusive content.” Fans aren’t left out of this equation either. They’re provided with an efficient search bar to scout for creators and a curated Discovery page for content suggestions.
PornHub, which has been a dominant force in the adult entertainment industry since its inception in 2007, appears intent on further expanding its horizons. With UViU and Modelhub both aiming to harness the power of PornHub’s colossal traffic and infrastructure, the future of content creation and monetization in the adult industry looks more intriguing than ever.
UViU is PornHub’s newly launched premium fan platform designed for creators to monetize their content, offering tools to sell videos, gain channel subscriptions, receive tips, and charge for direct messages.
How does UViU relate to Modelhub?
Modelhub is another marketplace by PornHub for adult models to sell original content. Creators can manage both Modelhub and UViU content through a synced PornHub account, providing a unified dashboard.
When was UViU launched?
UViU was soft-launched last month (July 2023) and was officially introduced shortly after that.
What differentiates UViU from OnlyFans?
While both platforms enable creators to monetize their content, UViU is integrated with PornHub, leveraging its vast traffic, and provides tools for selling videos, subscriptions, and more, all under one consolidated dashboard with Modelhub.
How does Modelhub function?
Launched in 2018, Modelhub allows adult models to sell and share original videos, leveraging PornHub’s massive daily traffic of over 90 million visitors.
Was the creator community involved in UViU's creation?
Yes, MindGeek designed UViU after thorough consultations with the creator community, ensuring it meets their specific needs and preferences.
How does PornHub support its creators?
With initiatives like Modelhub and UViU, PornHub empowers creators to monetize their content, offering features like geoblocking, earning reports, and exposure to its vast daily audience.
Is content on UViU regulated?
Absolutely. UViU mandates the submission of IDs and consent forms for all co-performers, ensuring that content is both safe and consensual before it’s published.
How has the response been towards UViU's launch?
Key figures in the adult entertainment industry, like Jenny Blighe, have expressed excitement, with UViU alleviating the need for marketing across numerous platforms.
What's the competition like between PornHub and OnlyFans?
With UViU, PornHub is stepping into the creator monetization space that OnlyFans dominates. Both platforms aim to empower creators, but UViU’s integration with PornHub’s traffic and infrastructure presents a formidable challenge to OnlyFans.
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Maddie
•
May 21, 2025
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Posting content on OnlyFans used to be enough, but not anymore. With over 4 million creators on the platform, the competition is tougher than ever. And unlike TikTok or Instagram, OnlyFans doesn’t have an algorithm pushing your content. If you’re not bringing your own traffic, no one else will.
In 2025, it’s all about learning and using smart OnlyFans marketing strategies—things like promotions, sales funnels, AI tools, and keeping your fans engaged. You’ll need to know how to promote across different social media platforms and what works (and what doesn’t).
It might sound like a lot, but don’t worry. This guide breaks everything down into simple, actionable steps to make it all work for you.
What Makes OnlyFans Marketing Different From Other Industries?
Let’s face it: OnlyFans marketing is a whole different ball game.
It isn’t like other social media where you’re only selling content and engagement. Instead, it's a full fan funnel with paywalls where you sell more than content—you’re also selling an experience. Fans pay for exclusive access to you, your personality, and your attention.
Now comes the challenging part: balancing free and paid content, and showing just enough content to make them crave the paid version. The bulk of OnlyFans marketing is in the paid version. This is where you build trust by engaging your subscribers and upselling experiences like PPVs and livestreams.
As your subscriber count increases, OnlyFans AI tools like ChatGPT become more important in your marketing strategies. These tools allow you to focus on creating content while they handle routine tasks like content planning and chatting. It can also analyze your previous content within a set timeframe and determine which converts best.
5 Steps to a Successful OnlyFans Marketing Strategy
The thing that the top creators have in common: they’ve built effective marketing systems, which you can also replicate with a little tweaking here and there. So, let’s explore the strategies:
Set up a sales funnel that actually converts
A sales funnel is a series of steps in which a customer goes from becoming aware of your services to finally making a purchase. Most OnlyFans fail at sales funnels because of common mistakes like dead-end links, bad calls to action, and zero urgency in promotions.
To fix these mistakes, your sales funnel should follow this structure: Free socials > link-in-bio > free/paid OF > upsell.
Here’s a breakdown of the funnel:
1. Start by posting teasers on free platforms like Instagram and TikTok. Keep it suggestive, not salesy. The goal is to spark curiosity, not scream promotion. Think along the lines of:
“Feeling a little extra today…” “My DMs are unhinged rn” “Link’s in bio if you’re bold enough”
Make sure the content is sexy, but not too obvious that it’s leading to OnlyFans. Keep your link easy to find, and let the vibe speak for itself. People are more likely to click when it feels natural, not forced.
2. Use trackable link tools like Beacons, Linktree, or a wordpress landing page. Ensure you’re able to track the number of clicks.
3. Offer free teaser content or a free trial for a certain timeframe. Remember not to overdo it. Just share enough to convert them to subscribers.
4. Upsell to your paying subscribers. This is where the money is. So, pay attention; offer PPVs, live streams, merchandise, and tiered subscriptions. Don’t be pushy. Engage well with your audience before offering these services.
Use AI to scale smarter, not harder
AI isn’t just about saving time. It’s a legit marketing tool that helps creators grow smarter. With the right setup, you can keep fans engaged, promote your content around the clock, and sell more without being glued to your phone.
AI chat automation helps you push promos and upsells automatically. Tools like Supercreator respond to fan messages using keywords and past interactions, keeping the convo going and driving sales while you sleep.
AI-powered content planning means no more staring at a blank calendar. Use tools like ChatGPT to map out your weekly posts, come up with promo angles, or write captions that actually sell.
AI-generated models can be used to test new personas or expand into niche content markets. These avatars open up fresh marketing angles and let you run multiple funnels without extra time on screen.
Use AI to keep fans warm, content flowing, and your offers in front of the right people 24/7.
Build a presence where your fans actually are
Not all social media platforms will deliver the same results. So, understand where your fans are more likely to engage. For example, you will find most ASMR enthusiasts on YouTube and Instagram. OnlyFans cosplayers might find more traction and engagement on Instagram and TikTok.
The next step is to craft your content to align with the social media platform. Here are a few ideas to follow:
TikTok: Use “Get Ready With Me” teasers and thirst traps. Attach CTAs like “Link in bio for more.”
Reddit: Post on niche-specific subreddits and use CTAs like “Check my bio for exclusives.”
Twitter: Create threads, interact with popular influencers in your niche, and conduct polls. Use CTAs like “Check my bio or DM me for ‘Exclusives for a surprise.”
Remember that consistency trumps viral content, so post daily on at least two platforms. It’s alright to repurpose content for multiple social media platforms.
Create a content mix that drives sales
Mix up your content strategy to get more results. Create teaser, exclusive, and direct CTAs in the ratio 30/40/30. Exclusive content may include PPV and livestream previews.
If you’re unsure of how to go about it, you may use ChatGPT to generate batches of content ideas.
You should take note of the posting time and date. You can start a new week with teasers to build anticipation before moving on to paid content like PPVs. Post the PPVs on Wednesday and run time-sensitive flash sales on Fridays to create a sense of urgency.
Tap into promo collabs and engagement groups
You can reach a larger audience by collaborating on platforms like Reddit, Discord, and even OnlyFans. The best collaboration is usually with those in similar niches. Watch for those creators or groups that have high engagement. Avoid spammy ones since it might hurt your brand. You can also run paid promotions with adult-friendly brands like sex toys and lingerie.
Niche-Specific OnlyFans Strategies
Here’s an example of a successful niche-specific marketing strategy:
Yasmine’s approach
Yasmine is a fitness instructor and gym owner who’s found success on OnlyFans by focusing on fitness content. Her strategy includes:
Progress shots: Free teaser content that gives fans a glimpse of her fitness journey.
Meal plans and training guides: These are part of her upselling strategy, providing value to paying fans.
Teaser content on social media: She shares just enough on TikTok and Instagram to drive followers to her OnlyFans link.
Why it works
Yasmine’s content resonates because she tapped into why fans are paying for fitness-related content. Many fans either want to achieve a similar physique or fantasize about the fitness lifestyle.
What can we learn?
What works for Yasmine might not work for everyone, but here are some takeaways:
Storytelling for ASMR creators: ASMR fans often engage better with stories and sensory experiences.
Role-play for kinky creators: Creators in the kink community can try role-playing scenarios like “what if we’re stuck in an elevator?”
AI-generated art: Some creators may find that AI-generated fantasy art helps bring their content to life and engage fans in a personalized way.
Tools That Level Up Your OnlyFans Strategy
The right tool can cut your workload in half and boost your revenues. Here are some tools creators use to generate massive results in their OnlyFans marketing:
ChatGPT for DMs and PPV ideas
It can auto-generate flirty replies to your DMs. You might feed in previous chats as prompts to create personalized responses. In addition, you can use the tool to create batches of PPV ideas.
Social media schedulers
As the name implies, these tools help you to schedule and post your content at the selected time. Tools like Buffer and Hootsuite can schedule weeks of IG and Twitter posts at once. In contrast, Supercreator helps to plan the best time to upload content on OnlyFans.
Canva or CapCut for content editing and batching
Sometimes, you need tools like Canva and CapCut to edit your images or videos. For instance, CapCut’s autocut feature can edit up to 10 clips at once, while Canva can batch-create up to a month’s worth of thumbnails in one session.
Pro Tip: It’s better if your preferred tool can handle more than one function. For example, Suprecreator offers content automation, chatbots, and analytics.
Final Thoughts
We’ve only scratched the surface here. The real key? Test what works and stay consistent. That’s how creators turn chat into cash and keep the growth going.
Follow the outline strategies, then test the outcome within a specific timeframe, perhaps two or three weeks.
Next, know your high-performing strategies and tweak the not-so-good ones. You should also invest in AI tools like Supercreator, as there’s no award for burning out; automate your workflow so you can focus on rewarding tasks.
5 min
OnlyFans Marketing Strategies That Work in 2025
With competition rising and no algorithm boost, success on OnlyFans in 2025 depends on smart, self-driven marketing.
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Maddie
•
May 20, 2025
•
Deleting an OnlyFans account might seem like a hassle, but it’s actually pretty straightforward if you know where to look. Whether you’re on your PC, iPhone, or Android, the process is similar depending on your device. Before you hit that delete button, though, there are a couple of things to keep in mind, like what happens to your subscriptions or if you can just take a break instead of fully deleting. This guide will walk you through every step so you can make the right decision and delete your account easily if needed.
Step-by-Step: How to Delete Your OnlyFans Creator Account
Deleting your OnlyFans account is simple. Here’s a general step-by-step:
Log in: Open your OnlyFans account on your device.
Go to settings: Click on your profile picture and navigate to the “Settings” menu.
Account: Find the “Account” section and look for the option to delete.
Confirm: Follow the prompts, enter your password, and confirm deletion.
Your account will be permanently deleted after a short processing period. Make sure to review any active subscriptions before completing the process. Deleting an OnlyFans subscriber account is basically the same process.
Now we’ll give you a quick rundown of how to delete OnlyFans on your PC, iPhone, and Android.
How to Delete Your OnlyFans Account on PC
Log in: Open your browser, go to OnlyFans, and log into your account.
Settings: Click your profile picture in the top-right corner and navigate to “Settings.”
Account: In the settings menu, find the “Account” section.
Delete account: Look for the “Delete Account” option and click it.
Confirmation: Follow the prompts, enter your password, and confirm the deletion.
How to Delete Your OnlyFans Account on iPhone
Log in: Sign in to your account.
Settings: Tap on your profile picture, then go to “Settings.”
Account section: Scroll down and find “Delete Account.”
Follow prompts: Enter your password, confirm deletion, and the account will be processed for removal.
How to Delete Your OnlyFans Account on Android
Log in: Enter your credentials and access your account.
Go to settings: Tap on your profile picture and navigate to “Settings.”
Delete account: In the account menu, locate the “Delete Account” option and select it.
Confirm: Follow the steps, enter your password, and confirm to delete the account.
What to Consider Before You Delete OnlyFans
Before deleting your OnlyFans account, there are a few things worth thinking about…
First, if you’re a subscriber, any active subscriptions will be canceled immediately, and you won’t have access to the content you paid for. Make sure to use any remaining subscription time or downloads before proceeding.
For creators, deleting your account means all your content will be removed permanently, including photos, videos, and subscriber data. If you’re earning money on the platform, ensure you’ve withdrawn any remaining balance from your account, as this will no longer be accessible after deletion.
It’s also worth considering whether taking a break or pausing your account might be a better option. Deleting is permanent and irreversible, so if you’re unsure about leaving for good, you might want to take some time to decide. OnlyFans doesn’t offer an account restoration option, so once it’s gone, it’s gone.
Taking a sec to understand what happens to your subscriptions, content, and earnings can help you avoid losing something you might regret later.
Can You Deactivate an OnlyFans Account Temporarily?
Nope, OnlyFans doesn’t allow temporary deactivation of accounts. If you delete your account, the action is permanent, and all data, including content and subscriber lists, is erased. This lack of a pause feature might be frustrating for users who need a break but aren’t ready to commit to permanent deletion.
For creators, a workaround is to stop posting and turn off subscription renewals. You can inform your fans that you’re taking a break while leaving your account accessible for existing subscribers until their subscriptions expire. This way, you won’t lose your audience entirely and can return when you’re ready.
Subscribers can take a similar approach by canceling subscriptions without deleting their account. This lets you step away without losing access to your account history or having to create a new one later.
The Bottom Line
Deleting your OnlyFans account is a straightforward process, but it’s important to understand the implications before making the final decision. Whether you’re a creator or subscriber, knowing what happens to your subscriptions, earnings, and content can help you make an informed choice. If you’re looking for alternative ways to connect with your audience or manage your content, consider platforms like Supercreator’s AI chatting tool or automation tools.
These tools provide innovative solutions for engaging with your followers and streamlining your workflow. Ready to explore new possibilities? Visit Supercreator to learn more about how these features can support your creative journey.
5 min
How to Delete My OnlyFans Account
Deleting an OnlyFans account might seem like a hassle, but it’s actually pretty straightforward if you know where to look.
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